Competitive Intelligence : How to Gather, Analyze, and Use Information to Move Your Business to the Top

Type

Book

Authors

Larry Kahaner

ISBN 10

0684844044

ISBN 13

9780684844046

Tags

Leadership, Management, Management Information Systems

Description

In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy. - from Amzon

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