| |
Title |
Authors/Editors |
Publisher |
Type |
Copies |
 |
Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
|
|
Copy Workshop |
Books |
1 |
 |
Advertising Campaign Strategy: A Guide to Marketing Communication Plans (The Dryden Press Series in Marketing)
|
|
South-Western College Pub |
Books |
1 |
 |
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
|
|
Oxford University Press |
Books |
1 |
 |
Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most
|
|
McGraw-Hill Education |
Books |
2 |
 |
How Brands Become Icons: The Principles of Cultural Branding
|
|
Harvard Business Review Press |
Books |
1 |
 |
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
|
|
Oxford University Press |
Books |
2 |
 |
How Brands Grow: What Marketers Don't Know
|
|
Oxford University Press |
Books |
1 |
 |
Ice to the Eskimos: How to Market a Product Nobody Wants
|
|
HarperBusiness |
Books |
1 |
 |
Ingredient Branding: Making the Invisible Visible
|
|
Springer |
Books |
1 |
 |
Kellogg on Advertising and Media
|
|
Wiley |
Books |
1 |
