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  Title Copies
Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan 
Edition: 3 
Year: 2000 
ISBN: 188722906X 
ISBN 13: 9781887229067 
Call No: 659.13 A954 2000 
 1 
Advertising Campaign Strategy: A Guide to Marketing Communication Plans (The Dryden Press Series in Marketing) 
Edition: 2 
Year: 1999 
ISBN: 003021114X 
ISBN 13: 9780030211140 
 1 
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands 
Edition: Reprint 
Year: 2012 
ISBN: 0199655855 
ISBN 13: 9780199655854 
 1 
Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most 
Edition: 1 
Year: 2012 
ISBN: 0071787879 
ISBN 13: 9780071787871 
Call No: 658.8
Bueno
2012 
 2 
How Brands Become Icons: The Principles of Cultural Branding 
Year: 2004 
ISBN: 1578517745 
ISBN 13: 9781578517749 
Call No: 658.8
Holt
2004 
 1 
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands 
Edition: 1 
Year: 2015 
ISBN: 0195596269 
ISBN 13: 9780195596267 
 2 
How Brands Grow: What Marketers Don't Know 
Edition: 1 
Year: 2010 
ISBN: 0195573560 
ISBN 13: 9780195573565 
 1 
Ice to the Eskimos: How to Market a Product Nobody Wants 
Edition: 1 
Year: 1997 
ISBN: 0887308511 
ISBN 13: 9780887308512 
Call No: 658.8 S762 1997
 
 1 
Ingredient Branding: Making the Invisible Visible 
Edition: 2010 
Year: 2010 
ISBN: 3642042139 
ISBN 13: 9783642042133 
 1 
Kellogg on Advertising and Media 
Edition: 1 
Year: 2008 
ISBN: 0470119861 
ISBN 13: 9780470119860 
Call No: 659.1 K2954 
 1 
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