Advertising Campaign Strategy: A Guide to Marketing Communication Plans (The Dryden Press Series in Marketing)

Type

Book

Authors

Donald Parente

ISBN 10

003021114X

ISBN 13

9780030211140

Tags

Advertising, Marketing

Description

This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy. - from Amzon

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