Key Concepts in Marketing (SAGE Key Concepts series)

Type

Book

Authors

Jim Blythe

ISBN 10

1847874991

ISBN 13

9781847874993

Tags

Marketing, Reference, Sports Psychology, Adult & Continuing Education

Description

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of: -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics. - from Amzon

Number of Copies