The Advertising Effect: How to Change Behaviour

Type

Book

Authors

Adam Ferrier

ISBN 10

0195593928

ISBN 13

9780195593921

Tags

Advertising, Consumer Behavior, Marketing, Accounting, Reference

Description

Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. - from Amzon

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